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Consulting
Consulting Packages
Consulting Testimonials
Three Consulting Packages
F2F (face-to-face) For A Day or Half-Day: I come to you and work with you and your people, executing the agenda you and I establish by phone prior to my getting there. Two weeks before our meeting I also request a look at your marketing materials such as DM packages, trade show collateral, websites, PR releases, etc. This helps me understand your marketplace, what you're saying to that marketplace and the "voice" in which you speak to that marketplace.
Typically, my day packages are split into three or four segments and meetings:
- Benchmark Meeting: How do you measure up to your competitors? What can they teach us? How are they stronger and weaker than you? Their weak spots may help identify a piece of your strategy.
- Tagline Session: Helps hammer out a tagline that only your firm can wear and claim.
- Applying DM practices to your products and services directly.
- Designing ad and promotional campaigns for your website or other endeavors.
- Starting an Email newsletter of your own
- Market-Mapping: We map out where you're going with your online/offline plans now, six months from now, and beyond.
Retainer
Some firms prefer to work with me ongoingly. I reserve typically 20-30 hours a month to focus on their project. Like the Internet itself, each case is uniquely different and structured accordingly.
Here are a few examples of what clients ask me to manage or execute while on retainer:
- Strategic Market Planning
- Concepting and Executing Advertising and Promotion Campaigns
- Integrating Online & Offline campaigns
- Ongoing benchmark studies
- Media Buying
- Writing and executing PR campaigns
Cost
The fees for Retainer and Day/Half-Day sessions depend on where you are, (I'm in NYC), and how much preparation is needed. In short, each situation is considered on a case-by-case basis.
To discuss fees, contact Larry or call (646) 535-8160 during business hours Eastern Time.
Larry Chase Check-Up By Phone
Three hours of intense give and take between you and me spread over two sessions which are recorded and sent to you. This package is good if you need a quick take on how you're coming across to people outside your tribe. Click here for a complete description of this service.
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