Take the Larry Chase Check-up by Phone - Consulting by Larry Chase

Larry Chase - Internet Marketing Consulting

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Introducing the Larry Chase Check-Up by Phone

Most Web sites are destined to fail.

Harsh words, to be sure. But with so many dot-coms crashing and burning, we've seen plenty of evidence that essential marketing elements and strategies are routinely glossed over or simply left out of many Web sites. What about yours?

The Larry Chase Check-Up By Phone is a new service that includes three hours of expert, practical, actionable advice - so you can make sure your site is on track to deliver the results you're looking for.

Why Would You Want a Chase Check-Up By Phone?

There are only three possible reasons you would want this service:

1) You're starting a new Web site and you don't want to make costly and embarrassing mistakes, or

2) You're planning to make changes to your current site and you want to make the best, most cost-effective choices possible, or

3) Your current site isn't giving you the results you would like, and you could use some expert advice on what you need to do differently.

There's only one expert who founded the first online ad agency, whose opinions are sought out by Business Week, Bottom Line Business, CNN, USA Today, and Inc Magazine as well as such companies as Fidelity Investments, 1800 Flowers, Electrolux, Autobytel, 3Com and New York Life. That expert is Larry Chase. A consultation with him brings you a wealth of experience and applied knowledge you simply can't get anywhere else. As the publisher of Web Digest for Marketers, Larry has seen thousands and thousands of Web sites, good and bad…most of them bad, motivating him to write the best-selling "Essential Business Tactics for the Net."

The Chase Check-Up Covers These Important Points

Each consultation is custom-tailored to address strategic issues of greatest importance to you, and specifically structured to help you achieve your immediate objectives. Among the many issues to be covered:

How effective is your site navigation?
Does your Web site copy work for you or against you… or does it just lie there?
Are your graphics helping to achieve your goals or just slowing things down?
How well does your site line up with your company's branding?
What kind of customer experience does your site deliver to visitors?
How well is your site contributing to your company's marketing effectiveness?
Does your site help or hurt sales?
Is your site adding to, or detracting from, your PR efforts?
Does your site instill a feeling of confidence about your company's customer service?
Does your site attract and select the right prospects for your business?
Are you using email to stay in touch with your customers and prospects?

Here's How It Works

Once you've signed up for the Check-Up, you'll receive a short but important questionnaire. Besides asking you to answer six strategic questions in advance, Larry will also ask you to list your top three competitors; your "unique selling proposition"; and your near-term and long-term goals.

Before your first call, he'll study your answers, so when you begin your first session, you can both hit the ground running.

During the first session - which lasts two hours - Larry will share and customize for you proprietary tactics and techniques he has learned and developed in his many years of marketing: as a profitable Web entrepreneur himself, as an independent consultant, and as a Madison Avenue copywriter, where he helped maximize profits for companies like AT&T, Xerox, Volkswagen and Heinz.

In this first session, you'll learn many valuable things. Among them:

What you're doing right
Where you've missed opportunities, and how to recapture them
Specific ways you can get coverage in the trade and general press
Adjustments to make to your approach that may mean the difference between failure… and success

You'll end up with a wealth of specific tactical and strategic knowledge to apply to your particular situation. As a bonus, often in the course of conversation Larry will come up with fresh headlines, tag-lines, PR angles and unique, powerful phrasings for your call to action - any of which by themselves can actually be worth more than the entire fee for the session.

Second Session - To Put The Icing on the Cake

To understand the value of the second session, remember that during the first two-hour session, Larry focused on the specific areas where you asked for help and areas where he saw problems to solve and opportunities to take advantage of. This first session was recorded on tape, so you never had to miss anything because of distractions from taking notes.

The second session comes one to two weeks afterwards. In this session, you can ask follow-up questions, now that you've had time to think about the ideas developed and explained in the first session. Also, Larry will have further input for you on the ideas discussed before, now that he's had a week or two to reflect on your mission. You'll receive tapes of all three hours after the conclusion of the second session.

The Fee

The regular fee for The Larry Chase Check-Up is $3,000.

Terms & Guarantee

Payment in full in US Funds is due seven business days prior to our first phone conference.

Guarantee: After the first hour of the first conference, if you aren't getting the value you need, you can request a full refund and terminate the conference, with no hard feelings. Your payment will be refunded promptly and courteously.

To Reserve Your Time

To make an appointment, select three dates/times and include them in an email to contact Larry , or call (646) 535-8160 during business hours (Eastern Time).

Please provide us with 3 dates/times that would work for you, and we'll check the calendar at this end to see if any of those times are available. You're under no obligation until we confirm a date and time. And, you can cancel any time up to 10 days before our scheduled conference.

Why It's So Important Now To Get Clear on Your Marketing

Alan Meckler, CEO of Internet.com, is well known for not mincing words. Listen to what he says: "Now that the Internet Revolution is separating out the survivors, one needs Larry Chase's perspective more than ever to make sure they or their company is one of the survivors."

Remember, it won't cost you anything to find out if a Larry Chase Check-up by Phone is right for you. Just call (646) 535-8160 during business hours (Eastern Time) to find out more about this valuable service. It could make all the difference in your immediate and long-term future on the Web.

Note: When Larry sends you the tapes of all three hours of your conference, he will also include an autographed copy of his latest book "Essential Business Tactics for the Net - 2nd Edition", published by John Wiley. The first edition was a best-seller, went into five printings and was translated into three languages.