Syndication Fascination Let's face it, much of the income for zines like WDFM is from advertising. However, WDFM has and does syndicate it's content. WDFM reviews have been in Ad Age, DM News, and B2B,(formerly known as Business Marketing magazine). Currently you can syndicate these reviews from ScreamingMedia.com or by sending http://wdfm.com/contactlarry.php explaining what audience/purpose you have in mind. Pricing one's content is often a function of how many people will read the licensed intellectual property. For the publisher, it's found money, since the content has already been created and used. For the licensee, it's a good deal because they're getting it for less than they would otherwise pay an employee or freelancer. If the deal includes a link back to the publisher's site, there is an additional added value, in that many search engines now skew their search results to how many other popular web sites point to you. If you have big popular websites pointing to you because the attribution includes a link to you, inevitably, more people will find you whilst searching through the search engines. More people visiting your site means more subscriptions. More subscriptions means high ad revenues, (assuming you do a good job of selling your avails). So this content game keeps spinning round and round. One winds up syndicating content for some $$$'s with an additional rationale of increased subscriber acquisition. They say content is king, yet there's more of it than ever before. On the other hand, there are more outlets in need of it than ever before. As Alice in Wonderland said, life gets curiouser and curiouser :). |
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