Testimonials Essential Business Tactics for the Net, 2nd Edition "Now that the Internet Revolution is separating out the survivors, one needs Larry Chase's perspective more than ever to make sure they are or their company is one of the survivors." - Alan Meckler, CEO of Internet.com "The Internet is chaos. All the other internet books that I have seen on the topic only add to the chaos. "Essential Business Tactics for the Net" helps bring order to this ever changing medium. It will be worth the time and money for you, too. - Martin Edelston, Founder, Bottom Line/Personal & Bottom Line/Business "A great primer for anyone who wants to excel in e-marketing! Larry Chase covers all the basics in this "must have" book for online marketers." - Patricia Seybold, Author, Customers.com and The Customer Revolution "I have to stay on top of all things E-Commerce. One way I do that is by subscribing to Larry Chase's Web Digest For Marketers email newsletter. Larry's got an uncanny sense of what's real and what isn't. If you're looking for clear-headed and frank assessments of where the Net's going and what it means to you, buy this book and read it, cover to cover." - Stratton Sclavos, CEO, Verisign "Is there anything about Internet business Larry Chase doesn't know? I can't think of it." - Dana Blankenhorn, Internet Analyst Buy Larry's Book Now? "The story behind too many Internet marketing failures lies in a poor understanding of tactics. Larry Chase has been in this business longer than most and has a way of boiling it down to its essence like few others. Read this book." - Ken Magil, Editor: I-Marketing News "It was Larry Chase's insights and enthusiasm for internet marketing back in 1994 that made me decide to step over from traditional marketing communications into the world of e-marketing." - Ger Dreijer, E-Finance Consultant for IG&H Management Consultants, The Netherlands "Larry Chase is the Sgt. Friday of Internet marketing. He has a no nonsense, no BS approach that sticks to the facts, unlike many of the fancy pants new arrivals who define old concepts with new terms and claims that equate to insights. Whether you're a Big Dog or a Puppy in the world of e-commerce, this book contains information that you will find useful. So grab a couple of pints of Guinness and read it." - John Audette, President, Audette Media "Essential Business Tactics for the Net is the best resource I've found for businesses of any size to truly succeed in marketing on the Net. I could hardly wait for this new edition since my old copy was so dog-eared it was nearly worn out." - Bob Serling, VP Marketing Nforma "The Internet is chaos. All the other internet books that I have seen on the topic only add to the chaos. "Essential Business Tactics for the Net" helps bring order to this ever changing medium. It will be worth the time and money for you, too." - Martin Edelston, Founder, Bottom Line/Personal Buy Larry's Book Now? "Focus and perspective. That's what this book offers the reader. Whether you view the Net as a productivity tool or as a marketing tool to expand your market reach, you owe it to yourself to read "Essential Business Tactics for the Net" from cover to cover. - Gary Morgenstern, Public Relations Director, AT&T "Large or small, your enterprise needs to have a well-defined strategy that leverages the internet into competitive marketing advantages. This book shows you how to view your company as part of a Business Eco-System in the Internet Economy. Chase's book is not about the latest e-buzz word but rather on how to develop the winning marketing strategies that create value for your enterprise" - C. Edward Brice: VP Strategic Marketing, SAP Corporation "I'll admit it... I'm a Larry Chase fan. I've been reading his WDFM, (Web Digest For Marketers), for years and pick it above anything as a MUST SUBSCRIBE if you're going to do business on the net. But why buy the book? Well, what else would a FAN do? I thought a quick read would be interesting, not expecting to learn much and maybe pick up a title I could recommend to the "should I get on the net?" crowd. Boy... did I underestimate Larry's talents. Not only are all the essential tactics there... but every page YELLS at me to put down the book and go implement an idea! There aren't any "magic bullets"... just a solid, complete course on getting down to using the net for business. As a veteran net user, I found dozens of ideas to add to my business... yet a novice could follow Larry's easy going style. If you're on the net...this book is ESSENTIAL!" - Warren Whitlock, owner, HeadSpinner.com Buy Larry's Book Now? |
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